eWOM: the effects of online consumer reviews on purchasing decision of electronic goods

Internet has become the primary source of information for a large number of consumers and it has dramatically changed the consumer behaviour. One of the main changes in modern consumer behaviour has been the transition from a passive to an active and informed consumer. Internet enables customers to share their opinions on, and experiences with, goods and services with a multitude of other consumers. Online consumer reviews are used by prospective buyers of related products who are interested in obtaining more information from people who have purchased and used a product of interest. Word-of-mouth (WOM) is one of the most important information sources when a consumer is making a purchase decision. The arrival and expansion of the Internet has extended consumers' options for gathering product information by including other consumers' comments, posted on the Internet, and has provided consumers opportunities to offer their own consumption-related advice by engaging in electronic word-of-mouth (eWOM). eWOM can be defined as all informal communications directed at consumers through Internet-based technology related to the usage or characteristics of particular goods and services, or their sellers. The aim of this study is to assess the impact of, one type of electronic word-of-mouth (eWOM), the online consumer review, on purchasing decision of electronic products. This empirical study also focuses on the relationship between reviews and purchasing behaviour. An instrument was prepared to measure the proposed constructs, with questionnaire items taken from prior studies but adapted to fit the context of e-commerce. The survey was applied to academicians in Turkey through internet. The data was analyzed using the SPSS package. The results show that consumer reviews have a causal impact on consumer purchasing behaviour and they have an effect on choosing the products by consumer. Finally, the results and their implications are discussed

eWOM: The Effects of Online Consumer Reviews On Purchasing Decision

Internet has become the primary source of information for a large number of consumers and it has dramatically changed the consumer behaviour. The arrival and expansion of the internet has extended consumers’ options for gathering product information by including other consumers’ comments, posted on the internet, and has provided consumers opportunities to offer their own consumption-related advice by engaging in electronic word-of-mouth (e-WOM). The aim of this study is to assess the impact of, one type of e-WOM, the online consumer review, on purchasing decision. This empirical study also focuses on the relationship between reviews and purchasing behaviour. The results show that consumer reviews have a causal impact on consumer purchasing behaviour and they have an effect on choosing the products by consumer. Finally, the results and their implications are discussed

Axial vibration analysis of cracked nanorods with arbitrary boundary conditions

The axial vibration of cracked nanorods (carbon nanotubes) with arbitrary boundary conditions is studied. The nonlocal elasticity theory is used, and the crack severity is modeled by an axial spring representing the discontinuity in the axial displacement. The present model is set up by dividing the nanorod into two segments connected by an axial spring located at the cracked section. The axial displacement functions are sought as the combination of two Fourier sine series and Stokes’ transformation. Vibration frequencies of a nanorod for variant crack positions under different boundary conditions are calculated by means of the proposed method. The purpose of this study is mainly to present a general analytical method for the dynamical analysis of cracked nanorods with arbitrary boundary conditions (rigid or restrained) rather than to investigate a specific problem

On the parallel surfaces of the non-developable surfaces

In the differential geometry of curves and surfaces, the curvatures of curves and surfaces are often calculated and results are given. In particular, the results given by using the apparatus of the curve - surface pair are important in terms of what kind of surface the surface indicates. In this study, some relationships between curvatures of the parallel surface pair ( X,Xr ) via structure functions of non - developable ruled surface X ( u,v ) = a ( u ) + vb ( u ) are established such that a ( u ) is striction curve of non - developable surface and b ( u ) is a unit spherical curve in E 3. Especially, it is examined whether the non - developable surface Xr is minimal surface, linear Weingarten surface and Weingarten surface. X and its parallel Xr are expressed on the Helicoid surface sample. It is indicated on the figure with the help of S W P. Moreover, curvatures of curve - surface pairs ( X,a ) and ( Xr,β ) are investigated and some conclusions are obtained

Synthesis of hydroxy benzoin/benzil analogs and investigation of their antioxidant, antimicrobial, enzyme inhibition, and cytotoxic activities

In this study, hydroxy benzoin (1-7), benzil (8-14), and benzoin/benzil-O-beta-D-glucosides (15-25) were synthesized to investigate their biological activities. An efficient method for synthesizing hydroxy benzoin compounds (1-7) was prepared from four different benzaldehydes using an ultrasonic bath. Then, antioxidant (FRAP, CUPRAC, and DPPH), antimicrobial (3 Gram (-), 4/6 Gram (+), one tuberculosis and one fungus), and enzyme inhibition (acetylcholinesterase, butyrylcholine esterase, tyrosinase, alpha-amylase, and alpha- glucosidase) for the all synthesized compounds (1-25) were evaluated. And also, four most active compounds (4, 12, 18a+b, and 25) from each group were evaluated to the human cervical cancer cell line (HeLa) and anticancer screening tests against the human retinal normal cell line (RPE). Compound 4 showed HeLa and RPE cancer cell activities as much as cisplatin. The synthesized compounds were characterized by spectroscopic methods (NMR, FT-IR, UV, LC-QTOF-MS) and the ACD NMR program's help

Evaluation Of Hotel Web Sites Using Content Analysis

Değişen tüketici profili ile birlikte tüketicilerin, mal ve hizmetler hakkında daha çok ve somut bilgi istemesi, ürünler arasında seçim yapma talebi ve işlemlerini zamana ve mekâna bağlı kalmadan gerçekleştirme isteği ortaya çıkmıştır. İşletmelerin bu talep karşısında varlıklarını sürdürebilmeleri ve değişen şartlara ayak uydurabilmeleri için internete ve internetteki faaliyetlerine önem vermeleri gerekmektedir. Otel işletmeleri internetin sunduğu imkânlardan azami düzeyde faydalanmak ve yeni teknolojilere uyum sağlamak için web sitelerini yeniden tasarlamalıdırlar. Bu çalışmada, Türkiye otel işletmeleri web sitelerinin içerik analizi yöntemiyle değerlendirilmesi ve web sitelerinde kullanılan özelliklerin tespit edilmesi amaçlanmıştır. Araştırma kapsamında verilerin toplanmasında web site değerlendirme formu kullanılmış ve verilerin analizi SPSS 13.0 istatistik programında gerçekleştirilmiştir. Araştırmanın sonuçları, otel işletmeleri web sitelerinin büyük çoğunluğunun bilgi sağlayıcı özellikler taşıdığı ve otel işletmelerinin, hizmetlerini somutlaştırmak için otel ve oda resimleri kullandığını göstermektedir. Ayrıca otel işletmelerinin web sitelerinde en çok kullanılan özellikler olarak, siteye kolay ulaşım, iletişim ve ulaşım bilgisi, çoklu dil seçeneği, ana sayfaya kolay ulaşım ve kullanışlı menü olduğu ortaya çıkmıştır. Otel işletmelerinin web sitelerinde en az kullanılan özelliklerin ise, döviz çeviricisi ve bilgisi, sık sorulan sorular (SSS), farklı ödeme seçeneği, rezervasyon hattı, eğlence ve arama motoru olduğu ortaya çıkmıştır.Changing the costumer profile that according to ages conditions bring to light consumer want to know more tangible information about goods and services, demand to choose between products, desire to make activities without abide by time and place. Due to this reason establishments should point out internet and also activities on the internet for survive the life and to keep step with changing conditions. To use the Internet to its fullest potential and keep up with new technology, hotel companies should continuously redesign their websites. The purpose of this study was to evaluate of Turkish hotel web sites by using a content analysis and determine the web site features. In this study, a web site evaluation form was used to collect the data. The obtained data has been analyzed by using SPSS 13.0 statistical program. The result of the research has revealed that most of the hotels more likely to mention informative offers and use pictures to tangible their offerings. The findings also showed that most common features in web sites are hotel and room pictures, ease access to web site, contact and address information, multilingual capabilities, ease access to main page and functional menu. Exchange rates and converter, FAQ, optional payment methods, call centre, fun and search engine were determined as the least using web site features on hotels’ web sites

An emprical survey on the effects of mortgage system on middle-law income groups' housing demand: A case study on kırıkkale city

Özellikle gelişmekte olan ülkelerde orta ve düşük gelirli tüketicile rin konut edinimini olumsuz yönde etkileyen ve en temel olarak kabul edilen sorun finansman sorunudur. 2006 yılında yasalaşan "İpoteğe Dayalı Konut Finansman Yasası" yaygın olarak kullanılan ismiyle "Mortgage"'m konut finansman sorununa ne ölçüde katkı sağlayacağı, orta ve düşük gelirlilerin konut talebini ne ölçüde etkileyeceği başta inşaat sektörü olmak üzere ekono minin tüm aktörlerini yakından ilgilendirmektedir. Bu çalışmayla, yeni konut finansman sisteminin konut talebi üzerindeki etkilerini tespit etmek ve siste min düşük ve orta gelirli tüketiciler üzerine yansımasını görebilmek amaçlan mıştır.The financing of housing is the most important problem, especially for middle and low income groups developing countries in purchasing house. The Mortgage Law, which was recently enacted and put in force, has yet to be tested whether it will be a help and to what extend it will be a cure for financing problems of residential purchases in terms of facilitating capacity for middle income groups to purchase house as well as residential demand as a whole. The outcome of the applications of the Mortgage Law is a concern for both construction sector and economy. The objective of this study is to investigate the effects of Mortgage Law (Housing financing system) on housing demand and its implications on middle and low income groups